A project by Matt Robison. A fusion of commerce, code, and content. Reflections and tips on kickstarting and improving your ecommerce efforts.
Posted September 14th, 2015.
Your website is ready. Your product pages are full of great content. Your site design is a beautiful work of art that leaves a great first impression and inspires trust in your visitors. You’ve gone over every nick and cranny to ensure everything is ready. Twice. And then you get your first order, and it’s a wonderful thing. Success!...
Posted August 18th, 2015.
Your previous customers will be your best future customers. They are the most likely to trust you, the most likely to buy from you, and, usually, much cheaper to (re)acquire than brand new customers. A rewards program is a common way of catering to your previous customers, giving them a reason to come back and bringing your brand back to...